Lynn Ewing had a fantastic and yet very simple idea of enabling people to label their possessions anonymously and combining that with the general good will of people to return them. GIBNOW allows someone who has found an item to go to the website, put in the GIBNOW ID and then the system notifies the owner of the item via text message and email.
On top of that, Lynn has partnered with law enforcement, the airlines and UPS to gain further adoption.
This website required text messaging integration along with strong security practices.
